Is Libya Ready for Online Businesses? Key Trends You Need to Know

24 November 2025

Libya is slowly moving toward a more digital future. Even with challenges in technology and infrastructure, many signs show that the country is becoming more open to online business and ecommerce business opportunities. If you are curious about starting one, here are the key trends you should understand.

Internet Access Is Increasing

Libya’s internet access has grown in the last few years, especially through mobile data. People are online more often, even if internet speed can still be slow or unstable in some areas.

What this means:Websites and online stores should load fast, use simple designs, and work well on slow connections.

Mobile Phones Drive Online Activity

Most Libyans use their phones to browse social media, watch videos, and shop online. Because of this, online business owners need to focus on mobile-friendly platforms.

Tips:

• Keep pages simple and easy to navigate

• Avoid heavy images

• Make checkout steps short and clear

This is very helpful for online business for beginners because mobile-first platforms are easier to manage.

Social Commerce Is Already Popular

Before official ecommerce websites became common, Libyans were already buying and selling on Facebook, Instagram, and WhatsApp. This shows that people in Libya are comfortable with online shopping, they just need reliable sellers.

Common ecommerce business products include:

• Clothes

• Perfumes

• Electronics

• Home items

• Imported goods

These categories can give you ideas for ecommerce business ideas that fit local needs.

Payment Methods Are Slowly Improving

One major challenge for ecommerce in Libya has been the lack of strong online payment systems. Cash-on-delivery is still the most common method. However, digital banking and online wallets are slowly becoming more accepted.

As payment options grow, it will become easier for ecommerce businesses to operate more professionally.

Delivery Services Are Expanding

Local delivery companies in cities like Tripoli, Benghazi, and Misrata are improving. While coverage is not perfect, it is much better than before. This helps small businesses send products quickly and safely.

Young Libyans Want Modern Online Services

Libya has a young population that uses technology daily. They want easier ways to buy essential products, learn online, and access services. This growth creates space for the best online business in Libya to rise and serve this demand.

There Are Many Gaps and Opportunities

Because ecommerce is still developing, many niches are open. Here are some ecommerce business examples that can work well include:

• Online clothing shops

• Electronics stores

• Local food delivery

• Small home product shops

• Digital service businesses

Organizations like Code Libya are also helping young Libyans learn digital skills, which could support the growth of more online businesses in the future.

Is Libya Ready?

Yes, Libya is becoming more ready each year. The combination of mobile usage, social media buying, better delivery services, and growing interest in digital skills shows strong potential. While challenges remain, this is a good time to explore online business ideas and become part of Libya’s digital growth.